Qixi Festival or Chinese Valentine’s Day is widely celebrated in China and across the region, shop the special collections now.
Chinese Valentine’s Day, referred to as Qixi Festival, is happening on 14 August. This annual event celebrates the folktale titled “The Cowherd and the Weaver Girl”. The tale tells of a forbidden romance between Niulang and Zhinü, and how once a year, on the 7th day of the 7th of the lunar month, the pair would reunite.
To commemorate Qixi Festival, luxury brands have curated a collection of limited-edition items for couples to join in the celebration. Below, we have compiled a list of the latest collections that you can purchase for your significant other as a token of love and appreciation.
Qixi Festival highlights at a glance
- Louis Vuitton
- Christian Dior
In celebration of Qixi Festival, Italian house Gucci has released a new collection called Gucci Les Pommes. The accessories and selection of ready-to-wear are embellished with an apple-and-heart motif that juxtaposes cleverly with the brand’s classic monogram. Accompanying the collection is a campaign that features Chinese supermodel Ju Xiaowen, Lucas (member of WayV and SuperM) and others. The group of characters are seen wearing pieces from the Gucci Les Pommes collection.
The collection is available in the Singapore Gucci Paragon store and online.
The House of Prada explores the concept of gifts through an original reworking of the Qixi legend. Unique to this special collection is the use of crystals that are adorned on familiar silhouettes such as the iconic Prada Cleo, loafers and plumps. Fronting this campaign is Cai Xu Kun, the musician and multi-talented artist.
Shop the collection on Prada’s website here.
Fendi’s take on the Chinese Valentine’s Day is rooted in the use of colours red and white. The house’s classics are given a light-hearted makeover as seen in the Peekaboo Iconic Mini, Sunshine Shopper and Peekaboo ISeeU. Karligraphy-hearted pattern punctuates the collection and aside from the accessories, a sweater and cardigan are also available for that matching couple look.
The Fendi Chinese Valentine’s Day Capsule Collection is available in selected Fendi boutiques.
This is for the ladies out there. Louis Vuitton’s Fall in Love collection is filled with expressions of love in its transversal offering where lovers can share, wear and immerse in the celebrations. Red and pink monogram flowers are seen on the Maison’s curated selection of leather goods such as the Sac Coeur in Monogram and leather, and the modern OnTheGo tote bag. To add a finishing touch, both bags have a Louis Vuitton signature written in bold lipstick red.
The Fall In Love collection launches in limited quantities in Louis Vuitton Takashimaya Shopping Centre Ngee Ann City, ION Orchard and Marina Bay Sands Island Maison.
Moncler has chosen its classic Grenoble items to bear the heartbeat prints from Naj-Oleari’s collection for this year’s Qixi Festival capsule collection. The array of products include windbreaker jacket, baseball cap, smartphone case, cotton jersey tee shirt and a fleece jacket. These are all in vibrant colours of yellow, blue and purple-red to convey the passion and warmth that marks the beginning of love.
The collection is available in Singapore at its ION Orchard and Marina Bay Sands stores.
Create everlasting memories with the newly released fragrance from Christian Dior’s limited edition La Collection Privée Dioramour. The scent opens with a powdery note that gives way to the floral heart centre notes that blend in with iris while the deep white flowers base notes leave an impression of jasmine. “The caress of a note of Iris and slightly animalistic Jasmine combine to express the excitement of passionate love.”
The La Collection Privée Dioramour is available exclusively at La Collection Privée Christian Dior boutique at ION Orchard.
For this Qixi Festival, the luxury fashion house has reworked some of its iconic items with pink and red hues and faux fur material. Standouts from the capsule collection include the top handle bag and heart-shaped clutch, as well as the Track Sandal and Track Sneaker. Besides that, red heart motifs run through the collection’s tees, hoodies, caps and denim jackets. Pairing these are the Love Bag Charm Keyring or Love Bracelet, both featuring heart-shaped silver hardware.
Shop the collection on Balenciaga’s website here.