Accenture’s brand experience consultancy underwent a transformation of its own this year, with global rebranding, a new vision, more acquisitions, and focus on new talent to serve its bulging client list.
2022 was a big year for Accenture’s marketing and CX services arm. In April, it rebranded what used to be known as Accenture Interactive under CEO David Droga as Accenture Song , a name that Droga
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