Amadeus accelerates NDC adoption in APAC to help rebuild travel


Amadeus is strengthening its NDC content capabilities in the Asia-Pacific region with various partnerships across airlines and travel sellers, which will enable a delivery of richer and more tailored content through end-to-end integration for a simpler, seamless customer experience.

In a press release, Amadeus said that the travel industry recognises NDC as a key element to rebuild travel and keep up with evolving consumer needs and demands in the wake of the pandemic.

Singapore Airlines works with Amadeus to make its content available via NDC

In Asia-Pacific, Amadeus works with its airline partners such as Singapore Airlines to make its content and offers now available to travel sellers through the Amadeus Travel Platform. Travel agents worldwide connected to the Amadeus Travel Platform can shop, book, and pay for all Singapore Airlines offers made available through NDC as part of the airline’s KrisConnect programme.

Meanwhile, Qantas recently partnered with Amadeus to deliver Qantas’ NDC-sourced content to pilot travel sellers to test booking and servicing through the Amadeus Travel Platform.

The partnerships also extend to travel sellers in the region. Most recently, Riya Travel, one of Amadeus’ long-term partners and one of India’s largest retail agencies, has implemented NDC to enhance its retailing capabilities. In Indonesia,, one of the fastest growing OTAs in the country, became the first OTA to adopt NDC in South-east Asia.

Amadeus has also partnered with ezTravel, the largest OTA in Taiwan, to adopt Amadeus’ NDC-enabled Travel API where ezTravel can access aggregated NDC and non-NDC content.

Frederic Saunier, Asia Pacific vice president of airline distribution sales, Amadeus, said: “As the travel industry rebuilds, we believe technology innovations like NDC will be key to recovery. It is no secret that our digital-first travellers want richer, relevant and tailor-made content; the kind of experience they already see in many other parts of their lives.

“Through technology like NDC, we can power great journeys for travellers. NDC is a strategic priority for Amadeus and our goal is to make NDC-sourced content available to all our travel sellers around the world over the course of this year.”

Leave a Reply