Cecilie Copenhagen said on Thursday that it’s changing its name to Summery Copenhagen on 29 July.
It said the “rationale is simple. We decided to commit to what’s always been our key source of inspiration: summer. Daydreaming in the sun, endless summer nights and the softness of sun-drenched afternoons have driven our design mentality from day one — and only continue to do so as we grow”.
The company has spent the past year, “working hard on reevaluating our identity just to realise that it was time to move on from ‘Cecilie’ and fully embrace what we’ve known all along. We have been known for our high-quality apparel and unique brand spirit — our designs have always been an ode to summer. And now, so is our name”.
The new name comes with elements such as a new “fingerprint — a human touch that goes into each of our designs which comes in two new colours: a soft morning yellow sun and a purple sunset sky”.
The brand said that the new identity will be live on all its online channels for B2C clients at the end of this month, together with the main AW21 collection.
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