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Chatrium Hotels & Residences taps Trip Affiliates Network’s B2B direct booking services

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Chatrium Hotels & Residences (CHR) has signed an agreement with Trip Affiliates Network (TA Network) to collaborate for its online direct booking services for agents, wholesalers and corporates within the TA network ecosystem.

TA Network’s turnkey solutions and connectivities bring together Asia-Pacific travel wholesalers, operators and DMCs onto a single platform.

CHR taps TA Network to broaden and deepen its direct booking partnerships with agents and corporates

CHR manages seven properties across Thailand, Myanmar and Japan, including the Chatrium Hotel Riverside Bangkok, Emporium Suites by Chatrium, and Chatrium Residence Sathon Bangkok.

The TA Network platform leverages technology solutions adopted by hotels to facilitate their direct connectivity, and automate their inventory management processes with their traditional offline contractors.

In addition, TA Network’s digital payment solutions enable hotel clients with virtual card or virtual bank account services to process payments from their global contractors, thereby minimising cross border & FX fees.

TA Network’s managing partner Ho Siang Twang said: “In a post-Covid new normal, hotels are increasingly looking for more dynamic tools to broaden and deepen direct online booking partnerships with their preferred agents and corporates, and yet with greater administrative ease using process automation solutions and seamless online payment services.”

Pawarisa Hirantanes, group director – revenue & digital distribution of CHR, added: “TA Network solutions have enabled Chatrium Hotels & Residences to manage the conservative wholesale contract digitally with the full functionality of lead time, booking windows or stay pattern promotion, which makes our B2B faster.

“We can also manage dynamic rates with the same level of function as OTAs to work with dynamic wholesalers. Additionally, we will have access to business opportunities to work with several major channels integrated with the TA Network and our contracting process with new partners is faster.”

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