Courts Singapore is to take over the former Robinsons department store prime space at The Heeren to launch its largest flagship in the city.
The electronics and furniture retailer will open a giant six-storey store which spans about 189,000sqft at The Heeren’s retail podium on Orchard Road. The Courts Orchard flagship will feature new retail concepts, which the company described as “bold, fresh and authentic”.
It will open in the first quarter of next year.
The new store is expected to deliver Japanese standards of customer experience as its key differentiating factor, reflecting Courts new Japanese ownership subsequent to last year’s takeover and delisting.
Courts at The Heeren marks Nojima Corporation’s first overseas venture into a large-format store concept in a central location of Singapore.
“The Heeren is still a symbolic landmark located right in the heart of Orchard Road and we believe it holds great potential as a central location within the shopping belt,” said Hoang Duc Thanh Matthew, group COO at Courts Asia and country CEO at Courts Singapore.
“Despite the business disruption caused by Covid-19, we have seen a strong recovery for our products to date,” Matthew said.
“Coupled with the Urban Redevelopment Authority (URA)’s long-term plans to rejuvenate Orchard Road as a lifestyle destination, we envision that the new flagship store will contribute to the vibrancy of the retail sector.