Eco-Age appoints Simon Whitehouse as new CEO


Translated by

Nicola Mira


Mar 5, 2021

Eco-Age, the sustainability and creative communications agency founded in 2008 by Livia Firth and her brother Nicola Giuggioli, has appointed Simon Whitehouse as its new CEO. Whitehouse is a very experienced manager in the fashion and digital marketing fields. He was formerly the CEO of creative agency Art Partner and of LVMH-owned label JW Anderson, after stints at Diesel and The Donna Karan Company. Following Whitehouse’s appointment, Nicola Giuggioli is assuming the role of president of Eco-Age Italia.


Simon Whitehouse

“I have been involved in the fashion world at the highest levels for a long time and from various unique vantage points, and its merits and shortcomings are very clear to me. We cannot deny nor ignore the negative impact [the fashion industry] has on our planet, and it is our moral obligation as human beings to reverse this impact as urgently and positively as possible,” said Whitehouse. He added that “in this relentless pursuit no one has been more of a pioneer than Livia Firth, Nicola Giuggioli and the amazing Eco-Age team, the voice of sustainability. The virtual edition of the Green Carpet Fashion Awards 2020 was a testament to that truly visionary spirit, and I am honoured and full of enthusiasm for joining Eco-Age.”

“I have known Simon for years and always admired him, both personally and professionally. His experience makes him the best CEO Nicola and I could have ever dreamed of,” said Livia Firth. “Our client portfolio is incredibly varied, our events are ambitious, and we are proud of always driving the sustainability agenda in a fun and engaging way. Simon’s in-depth understanding of the complexities of every business, of the opportunities that currently exist with technology and also his charitable work on mental health will truly lead the company into a new era, and we are all incredibly excited about it,” she added.


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