Cronos Group Inc. announced the launch of Happy Dance™, a CBD-infused skincare brand, in an October 14 press release, with actress Kristen Bell as brand ambassador.
The Happy Dance launch includes three cruelty-free and vegan bath and body care products. Happy Dance products are infused with CBD from full-spectrum hemp extract. The products are well-designed using plant-based oils and butters to create enjoyable textures.
“I discovered CBD through the Lord Jones™ brand in 2017 and was blown away by its quality, integrity and consistency. As a working mom, I turned to CBD skincare as a way to turn down the volume of my life and CBD products have since become an essential part of my self-care routine,” said Kristen Bell. “I was inspired to create a line of high-quality, affordable CBD bath and body care products that would reach a wide audience. Having been involved in all aspects of bringing this new brand to life, from the formulations to the packaging, I couldn’t be happier to launch Happy Dance today.”
It’s time to do a Happy Dance! Cronos Group is excited to announce the launch of Happy Dance™, a new premium CBD skincare brand co-founded with actress Kristen Bell. https://t.co/CZGR88enLi pic.twitter.com/HB8F11acJR
— Cronos Group (@cronosgroup) October 14, 2020
Bell rose to fame in the series Veronica Mars, before voice-starring in the films Frozen and Frozen 2.
- Happy Dance Whipped Body Butter (200mg CBD) – $30
- Happy Dance Head-to-Toe Coconut Melt (225mg CBD) – $25
- Happy Dance Stress Away Bath Bomb (60mg CBD) – $15
The 2018 Farm Bill opened the door to a wave of CBD brands, often with celebrity endorsements, such as Martha Stewart CBD and Toni Braxton’s partnership with Uncle Bud’s hemp-derived products.
“We feel fortunate to be working with someone as authentic, caring and kind as Kristen,” said Kurt Schmidt, President and Chief Executive Officer, Cronos Group. “We have always been committed to improving people’s lives with breakthrough cannabinoid products, which is why we’re incredibly excited to launch an accessible, purpose-driven brand with Kristen Bell, someone we know consumers trust for her integrity and relatability.”
Expect more products to roll out as Happy Dance enters the market.