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Fulminea: The art of building “extreme” electric cars, infused with beauty and cutting edge technology

Words that describe Fulminea: extreme style, innovative design and refined details; maximum energy efficiency while respecting the environment; extreme experience in driving a superfast electric car.

The aim of Automobili Estrema, a careful observer of the world of electric cars and a forerunner of innovative technologies, is to make Fulminea the fastest technology lab on wheels in the world.  This new hypercar – made in Modena, in the Motor Valley – will hit the market in the second half of 2023.

Its character is encapsulated in its name: fast, powerful and electric, in a word, Fulminea. The hedonistic pleasure of sporty driving, cutting-edge technology, an obsession for details and respect for the environment: this is the full-electric road hypercar from Automobili Estrema, the company founded in 2020 by entrepreneur Gianfranco Pizzuto. A car featuring the most advanced technology in the field of energy storage and the fine craftsmanship in the construction of ultrahigh performance vehicles typical of the Motor Valley.

fulminea creators Fulminea: The art of building “extreme” electric cars, infused with beauty and cutting edge technology - EAT LOVE SAVOR International Luxury Lifestyle Magazine

Hybrid Batterypack

A new excellence of Made in Italy, Made in Modena and Made in Turin, ready to enter the world of hypercars like a lightning bolt. Fulminea will be the first car in the world to use an innovative “hybrid” battery pack that combines innovative Li-ion cells with solid-state electrolyte and ultracapacitors, achieving 100 kWh of energy to power the four electric motors with a total power output of 1.5 MW (2,040 hp).

The essence of Automobili Estrema’s style 

The philosophy of Automobili Estrema is based on four main concepts: romance, elegance, purity and balance. Romance represents an enthusiastic and creative sense of mystery. The quality of the look and fashion as described by the classical and timeless Italian style refers to elegance. Purity means removing scratches to achieve an essential, clean and functional design. The ability to combine the various elements in the right proportion is balance.

Elegance is the key quality that makes a top-tier performance model like the Fulminea sinuous and graceful. A return to basics with an eye toward the future: ancient rules leading to new style solutions in which all elements are combined to create a harmonious balance.

Automobili Estrema’s design philosophy is embodied in a car that combines a beautifully sculpted bodywork with racing fittings and elements: the racing set-up, the carbon aerodynamic elements, the rear mobile wing that integrates into the bodywork when the car is stationary, the lateral sills, the rear extractor, the carbon wheel cover discs, the shark fin, and the various air intaglios.

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Cutting-Edge Technology and new generation of electric cars

Research, cutting-edge technology, bold and functional solutions, and extreme customisation are the distinctive traits characterising the work carried out by the Automobili Estrema team, whose mission is to create a new Italian car brand to compete on the world stage of electric supercars and hypercars. The Fulminea marks the beginning of a new generation of electric cars: a car that has all the characteristics of a racing car – high performances, cutting-edge technology and premium materials such as latest-generation carbon fibre, but with the exception that instead of a combustion engine it features a full-electric powertrain with innovative solutions, a world first.

The Fulminea is capable of delivering 1.5 MW of power, equal to 2,040 hp, and contains two important technological innovations: it is the first car in the world to use a “hybrid” battery pack that uses solid state cells produced by ABEE (Avesta Battery Energy Engineering) and ultra-capacitors, elements that provide the energy boost needed to unleash the power of the four electric motors. The battery pack is designed and produced in collaboration with IMECAR Elektronik. The power is distributed to the wheels by 4 electric motors that allow the Fulminea to accelerate from 0 to 320 km/h in less than 10 seconds.

We learned the rules of professionals, so we can break them like dreamers

Battery Pack Capacity

The battery pack has a capacity of 100 kWh with an expected range – according to the WLTP cycle – of 520 km. Thanks to the use of prismatic solid-state cells, the hybrid battery can make use of cell-to-pack technology, achieving a record energy density of 500 Wh/kg, equivalent to 1.2 kWh/l, with a battery weight of just 300 kg and a total weight in running order of 1,500 kg. In addition, thanks to collaboration with Electra Vehicle, the BMS (Battery Management System) is supported by a software called “EVE-Ai” which constantly and actively optimises the power demand between the two energy systems to maximise the efficiency and performance of the car by customising the control strategy according to the operating environment, battery conditions and driving style.

fulminea 1 Fulminea: The art of building “extreme” electric cars, infused with beauty and cutting edge technology - EAT LOVE SAVOR International Luxury Lifestyle Magazine

Design Style and Beauty

This car was designed with beauty in mind, something very important to the makers. The Fulminea is distinguished by its distinctive and daring appearance: its silhouette is extremely aerodynamic, streamlined, and compact. The soft, rounded surface is reminiscent of classic 1960s cars and pairs perfectly with the carbon-fibre trims, giving it a more angular and aggressive appearance typical of modern racing cars. The wedge-shaped profile on the front faces the ground and then gradually lifts up towards the mudguards, forming a soft teardrop shape, whereas the rear is sharply defined. Proportions and volumes have received special attention, with the mass distribution on the entire car calibrated with extreme precision. The lines and volumes resulting from both the front and rear wings cross centrally, echoing the silhouette of a lightning bolt, the carmaker’s signature.

The volumes’ lightness was inspired by the world’s fastest creatures: the peregrine falcon’s profile for its long, slender tail; the silhouette of the running cheetah, not only for the power of its rear muscles but also for the width of its ribcage, the hollow of its flanks, its stretchy legs, and the sinuosity of its tail perfectly balanced even when moving; and the sailfish for the fork.

The cockpit was designed to improve air flow along the entire car profile by maximizing aerodynamics. For easy access, the ‘butterfly’ doors have a wide opening angle.

fulminea front Fulminea: The art of building “extreme” electric cars, infused with beauty and cutting edge technology - EAT LOVE SAVOR International Luxury Lifestyle Magazine

Jannik Voss Brogaard, VP Sales and Marketing commented:

“Beauty and femininity are important are sources of inspiration to the brand Automobili Estrema, partly due its Italian heritage. In Italy car design has always found inspiration in sensuous lines and in sculpted proportions with references to female curves and waistline. In Italy when you mention a car as La Bella Macchina” it is feminine like if you would say “La Bella Donna”. A car is to us is more than a mere means of transport it’s a piece of art and collectible. We insisted on the car needing to be ravishingly beautiful. As, in the words of our Founder and CEO – Gianfranco Pizzuto “Technology needs to beautiful to be understood”.

“We envision that the customers for our vehicle will be the a “Modern Luxury high net worth individual, who is convinced about the many advantages of an electric driveline and where sustainability and technology is a large focus. We also expect to convince many more classic customers with the driving and User experience that the Fulminea will offer, as it’s a priority to both re-define and shape the future electric sportscar driving experience through the emotional connection with our vehicle. We will work extensively both with the functionality, the operations and the sensory experience in the Fulminea. That way we are targeting even traditional purists coming from cars that are fossil fuel driven. We will also appeal to customers, who expect a high level of individualization to their preferences. The Fulminea will represent the perfect merger between cutting edge technology and a tailored, coachbuilt Automotive piece of art.”


The Automobili Estrema logo

The emblem of Automobili Estrema is a blue shield and is a clear reference to the historical tradition of the iconic coats of arms of the past, revisited in a contemporary way. Inside the shield there is a lightning bolt, symbol of electricity, speed and clean energy, which is piercing through it, showing all its power. The background is in light blue with a carbon fibre weave to give it a modern and technological touch, while the lightning bolt proudly bears the colours of the Italian flag. The Fulminea logo, made of polished steel, is in italics as reference to the writing stroke speed.

To Drive Fulminea is a Sensory Experience

“Azzurro Savoia” is the signature color of Automobili Estrema, a shiny iridescent shade inspired by the marvellous hues of azurite crystals that matches perfectly with the dark texture of the carbon fibre, emphasizing its agile and elusive lines. The car is distinguished by distinctive, stylish, and functional elements such as the front light clusters, which were designed around the graphic symbol of the lightning bolt, a stylistic element that serves as the foundation of the Automobili Estrema philosophy, integrating mixed LED / Laser technology headlights with superior lighting performance.

Also innovative are the solutions developed for the car’s rear, such as the third brake light sunken into the transparent shark fin-shaped detail and the rear headlight fins made by EST-Mobile of Turin.

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Until now, no car manufacturer in the world has used highly transparent recycled methacrylate panels with RGB LED lights to create a unique and attractive design for the rear light clusters, combined with a precise aerodynamic function, using an optic fibre-like light trail effect. Automobili Estrema, in collaboration with its technical partner EST-Mobile, developed a special high-tech know-how to bend the material correctly without damaging it and position the LED lights in such a way that the light source is hidden and the glow “magically” appears along the edges of the light cluster, which looks like a crystal due to its transparency.

Rear-view mirrors have been replaced by integrated cameras located on both outer sides of the mudguards: anything in the visual field outside the cockpit is displayed inside the car. Because the cameras rotate only during driving and parking operations, the car’s elegant and pure design is preserved.

The handles have been incorporated into the Fulminea’s structure: the vehicle can be opened and closed using an innovative and invisible touch system known only to the car owner, ensuring the highest level of security.

fulminea reveal Fulminea: The art of building “extreme” electric cars, infused with beauty and cutting edge technology - EAT LOVE SAVOR International Luxury Lifestyle Magazine

Aerodynamics: harmony between beauty and pure speed

Aerodynamics, as with any electric car, is of the utmost importance, especially at high speeds. The Fulminea has been designed to achieve the best aerodynamic efficiency through detailed aerodynamic CFD testing to check the most important features of an extreme performance car.

The design has been optimised to ensure high performances through the adoption of active aerodynamic elements such as the front air intake and the S-Duct variable flow conveyor, and the retractable rear wing that varies in position and incidence according to the speed and driving style set by the driver. These elements make it possible to optimise drag, downforce on both axles and other parameters according to speed and type of use.

The Team

Gianfranco Pizzuto, CEO

An industry veteran with over 30 years of experience in international business. In 2007 he was the first investor and co-founder of Fisker Automotive. His role was crucial for the development of a sales and after-sales network in Europe with 30 dealers.

Roberto Olivo, COO

An automotive executive with over 35 years of international automotive experience, he has held various leadership roles for brands such as Fiat, Lancia and Alfa Romeo, as well as for several major component manufacturers.

Mark Lander, CTO

The founder of IMECAR, an engineering and manufacturing company based in Antalya, Turkey, specialising in vehicle electrification and the production of battery packs and powertrain components.

Jannik Voss Brogaard, VP Sales & Marketing                                                  

With 23 years of experience in the automotive industry in Denmark and Europe, he has worked in the luxury and non-luxury segments for importers and has significant experience in launching new car brands and product lines.

Alexander Klatt, CCO

An award-winning automotive designer and senior design executive with over 25 years of international professional experience with major Fortune Global 500 companies (Daimler / Mercedes Benz and BMW Group), design consulting companies, colleges of design and leading technology start-ups.

Gerry Hughes, Director of Engineering 

With over 25 years’ experience in high performance vehicle engineering across all major motorsport leagues, he joins Automobili Estrema from NIO, where he was one of the founding members of the UK-based high performance vehicle engineering division.

Paul Fickers, Director of Performance Integration & Validation           

An engineering manager who has experienced every aspect of the automotive business from a cross-cutting perspective. His diverse engineering experience, covering a wide spectrum of vehicles ranging from 40-tonne trucks to Formula E cars, has given him an exemplary set of skills.

Commercial launch: estimated in Q3 of 2023

Selling price: 1.961.000 Euros

Initial production: 61 cars


  • Power – 1.5 MW (2,040 hp)
  • AWD – Torque Vectoring
  • Weight – 1,500 kg (3,300 lb)
  • 0 – 320 km/h (200 mph) < 10s
  • Battery capacity > 100 kWh
  • HPC DC Charge 10% – 80% < 15 min
  • Battery runtime (WLTP) < 520 km (325 mi)

Fulminea sizes:

  • Length: 4.683 mm
  • Width: 2.052 mm
  • Height: 1.148 mm

Main equipment:

  • Pirelli tyres
  • OZ Racing rims

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