Give In: Omega is Inspired by the Thrill, Longing, and Desire of Looking Through Brightly-Lit Shop Window for the Holidays


“It’s you I want.”

For its holiday campaign, Omega touches on our individual desires during this time, connecting each one to a particular timepiece.

READ ALSO: Rare Timepiece: An Omega Speedmaster Set A World Record Price Of CHF 3,115,500 At Geneva’s Phillips Auction House

Making use of a narrative of a shopper looking through a brightly lit and festively dressed for the season, the campaign is punctuated with the words “it’s you I want.” And in this campaign, “you” is a unique ideal, from the experiential to the figurative.  

For those who desire adventure, there is The Seamaster Diver 300M 007 Edition. The watch worn by James Bond in No Time To Die boasts a lightweight design made from grade 2 titanium. Vintage colors and spy-inspired details make it a cool choice this season.

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From left: Seamaster Diver 300M 007 Edition; De Ville Trésor Small Seconds

The De Ville Trésor Small Seconds is the choice for those looking for sophistication. It is a picture of class, with its fiery 18K Sedna gold case and domed burgundy dial. The refined subdial adds a touch of finesse, while the precision inside is second to none.

Poetic lovers of the moon might wish for the limitless Speedmaster Moonwatch Master Chronometer. Made famous by astronauts and worn on the lunar surface, today’s update offers an astonishing 18K Sedna gold design with historic tributes and Earth’s most advanced calibre.

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From left: Speedmaster Moonwatch Master Chronometer; Seamaster Aqua Terra

Those looking for something closer to home, particular to our vast ocean, might opt for the Seamaster Aqua Terra, which is never far from the waves. Along with a case and bracelet in stainless steel and 18K Sedna gold, you’ll find a rippling agate grey dial, dotted with sailboat indexes and a porthole date window.

Respecters of tradition might go for The De Ville Prestige Power Reserve, a flawless example of Omega’s modern watchmaking. Presented in stainless steel and 18K red gold, it has an additional Small Seconds display and an ivory silvery dial with a silk-like pattern.  

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From left: De Ville Prestige Power Reserve; OMEGA Trésor

And, finally, for the ones who simply love diamonds, there is The OMEGA Trésor. The watch has simplified women’s watchmaking, while also lifting it to new levels of beauty. Featuring a stainless steel case and diamonds along the curves, you’ll find a sun-brushed brown dial with PVD hands and Roman numerals in a stunning Moonshine gold.

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