GroupM has named Aimee Buchanan, formerly CEO of OMD, as CEO for Australia and New Zealand.
She will join GroupM in October to lead its network of agencies, including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX, as well as its specialty media businesses Finecast, Xaxis and Sightline.
Buchanan has been CEO of OMD in Australia since 2016 and has been with the agency since 2011.
“It is with a heavy heart that I leave my OMD friends and family,” she said in a release. “I have loved every step of the journey with this team and I am proud of what we have built and achieved together. A big thank you to all of the OMDers across the nation, our clients and partners for all their support over the last 10 years. I am excited to take on the new role at GroupM and believe they are uniquely placed to influence how media drives growth for clients’ businesses and shapes society.”
Ashutosh Srivastava, GroupM APAC CEO and acting CEO of GroupM Australia, called Buchanan an “exceptional agency leader with a phenomenal track record and an intimate knowledge of what clients need, and how agencies and their people thrive”.