Soon, 7-Eleven stores that are located down under will stock hemp-based nutrient-rich snack bars. Australian Primary Hemp (APH) has secured a deal to distribute its Mt. Elephant hemp products at 7-Eleven stores across Australia.
Mt. Elephant snack bars will be sold at more than 720 Australian 7-Eleven franchises. The products will be sold in three flavours: Apricot & Nut, Honey & Nut and Salted Caramel. The bars are packed with ingredients such as nuts, hemp seeds, pepitas, chia and sun ripened apricots. They are a great source of protein and iron.
It represents a shift in perception regarding how the public views hemp-derived products—a similar pattern seen in the United States.
“The arrangement with 7-Eleven shows the mainstream appeal of our convenient plant-based snack bars and is a significant step forward in APH’s commercialization and distribution plans,” APH CEO Neale Joseph told Inside FMCG.
Hemp, hemp seeds and hemp seed oil are typically a rich source of healthy fats and fatty acids, particularly omega-3 fatty acids and omega-6 fatty acids. Hemp is also an excellent source of vitamin E, phosphorus and magnesium, among other beneficial nutrients.
“We expect customers will enjoy the convenience of being able to purchase healthy, plant-based snacks from 7-Eleven’s extensive store network and experience the ‘superfood’ benefits of hemp.”
Mt Elephant products appeared beginning last September, and they are stocked at over 400 stores nationally so far. The annual sales generated from 7-Eleven is expected to reach $1-1.4 million Australian dollars.
APH has also signed a deal with Annex Foods to supply Australian-grown hemp seeds for Annex’s ‘Red Tractor’ brand, sold throughout Australia and more than 10 countries globally.
In the US, hemp-derived products began popping up at 7-Eleven locations following the 2018 Farm Bill. Hemp-derived CBD product-dispensing machines even appeared at some 7-Eleven locations. The high-tech vending machines are produced by greenbox Robotics.