The Singapore Tourism Board (STB) has joined hands with Voot Kids and Green Gold Animation to take Indian audiences on a virtual adventure in Singapore with the iconic Indian comic character, Chhota Bheem. Titled ‘Chhota Bheem – Adventures in Singapore’, the series brings the destination closer to audiences in an innovative format and engages families and children across India, who are on summer school vacation or studying from home, in a bid to keep safe indoors.
In an endeavour to deliver engaging and entertaining content for its young users, VOOT Kids has been fortifying its rich content slate with international premium animated legends and home-grown desi superheroes. The partnership with the STB and Green Gold Animation further strengthens its content library as India’s one-stop destination for favourite characters. Starting from 17 July, the mini-series entertains children across India in three languages – English, Hindi and Tamil.
The web-series also marks the 11th anniversary of the much-loved personality Bheem. To commemorate this occasion, Chhota Bheem and friends celebrate his birthday in Singapore and embark on fun and exciting activities.
The seven special stories feature the thrills and spills of a memorable trip, set in various locations across Singapore. Chhota Bheem and friends travel to prominent attractions such as Jewel Changi Airport and its famous HSBC Rain Vortex, Singapore Botanic Gardens, the Singapore Zoo and Night Safari, among others.
The series also features the city’s impressive skyline, framed by Marina Bay Sands Integrated Resort, as well as landmarks such as Singapore Flyer and Gardens by the Bay. Bheem and friends also traverse the streets of the island city, taking in its diverse sights and sounds, as well as tantalising restaurants and cuisines.
Speaking about this unique partnership, GB Srithar, regional director in India, Middle East and South Asia (IMESA) at STB, said: “As part of a vision to engage our Indian audiences creatively in the new COVID-19 environment, the STB has been harnessing technology to reimagine its content, products and offerings. We have explored new partnerships and social engagements with many well-known brands. Many of these collaborations involved Indian talents and influencers working with Singaporean artistes, presenting their common passions to the Indian audiences virtually through engaging storytelling and showcasing of the destination. This creative partnership with Voot Kids and Green Gold is our first animation project and we are happy to offer this to the family audiences in India.”