Ad Nut doesn’t know much about this activation for Porsche’s all-electric Taycan model, which took place in Seoul. Ad Nut just knows you’d want to see electric-blue holographic horses galloping around the city.
The agency, J4D Digital Creative Communications, reports that the display included 761 horses. That’s a reference to not only the car’s name (Taycan roughly translates to “lively young horse” in Turkish) but also to its power (the top-of-the-line Taycan Turbo S can produce 561 kW, which is equal to 761 PS, which is the metric version of horsepower).
Ad Nut has asked for more details about when the campaign took place and whether there was a traditional media campaign along with the nifty display.
Do electric horses dream of holographic hay?