Intimatewear brands to live and sleep in: Andrea Sarda, Marjolaine, Aubade Paris, Eberjey and Marie Jo


The lingerie-turned-outerwear trend may be plateauing — or has perhaps become so interchangeable while we are working from home now and again — but the world of intimatewear shows no sign of slowing down.

Perhaps it’s a matter of wearing something sensual to feel confident in underneath it all. Be it cosy sleepwear for a better night’s rest, or even something slightly seductive to slip into on special occasions, we’ve put together a handful intimatewear brands to look and feel your best in.

Andres Sarda

(Image: Andres Sarda)

Growing up in a family working in the textile business since the 19th century and later becoming the pioneers in lace designs, founder Andres Sarda certainly knew a thing or two about fabrics and design when he established his namesake label in 1962. Now, the brand has evolved into creating some of the most seductive and sexy intimatewear available, nodding towards fashion nuances we see on the runways.

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(Image: Marjolaine)

The lingerie turned ready-to-wear French brand is known in Europe and now in Asia for its rooted tradition in lacework, fluidity and finesse. Sumptuous silk satin nighties are adorned with delicate hand-woven lace accents that play hide-and-seek at the hem and neckline, showing off the feminine female form.

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Aubade Paris

(Image: Aubade Paris)

The collections at French luxury lingerie brand Aubade are a game of seduction. With a wide range of brassieres for every support and aesthetic — triangle, demi cup, push up, comfort — paired with a variety of matching briefs, hipsters, thongs, G-strings bottoms, each undergarment set is both functional yet sensual.

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(Image: Eberjey)

Founded by friends Ali Meija and Mariela Rovito, Eberjey was born to empower women by creating the most comfortable intimatewear to feel confident in. The sleepwear collections hug the curves of the body in soft and delicate materials crafted into playful yet sexy designs. A great option for mixing and matching, evening robes are available to go with nightgowns.

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Marie Jo

(Image: Marie Jo)

Made for women by women, Marie Jo pieces are all about remarkable craftswomanship in their designs. To ensure that every piece is made to the specificities and needs of most women, each and every prototype is tested by real women before they hit the market. Stunning contemporary designs are paired with premium quality materials to create the ultimate brassieres and bottoms that offer the right amount of comfort, push and style of your preference.

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(Main and featured image: Aubade Paris)

This story first appeared in Prestige Indonesia.

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