Investment platform celebrates brave first steps


Sharesies, a New Zealand-based investment platform, has launched in Australia with a new brand platform created by BMF.

‘Let’s get growing’ celebrates investment as “a long game”, the agency says, by showing people bravely taking the first step on a journey that they hope will pay off in the long run. 

The video player above will show you the campaign’s three TVCs. The first, about a romantic après ski moment, is guaranteed to make you go “Awwwww” (unless you’re a flaming homophobe, in which case please just go away). But all three spots have delightful little moments that prove people with a keen eye for human behaviour were behind them. For example, Ad Nut chuckled heartily at the brief expression of satisfaction on the face of the early-morning sax player in the second spot. Despite his unpleasant honking, he knows he’s going to kill it on that thing…eventually. Bleat on, my man!  

Pia Chaudhuri, ECD at BMF, said the following:

We hope this campaign inspires and empowers investing novices to take heart in the fact we all have to start somewhere, and sometimes, pushing through the awkwardness can bring us one step closer to realising our dreams.

The campaign is running in the Australian market across BVOD, OOH and digital. The Sharesies platform, Ad Nut has learned, allows anyone to invest across Australia, New Zealand and US share markets with as little as 1 cent.


Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Executive Creative Director: Pia Chaudhuri

Senior Art Director: Nadia Ahmad

Senior Copywriter: Ellie Jones

Head of Art and Design: Lincoln Grice

Designer: Alex Kidd

Group Head Experience Design: Lu Vardy

Strategy Director: Rachel White

Head of Effectiveness & Data Stategy: Jen Rhodes

Chief Executive Officer: Stephen McArdle

General Manager: Paul Coles

Group Account Director: Anna Lawrenson

Account Executive: Shanaz Delawari

Head of TV: Jenny Lee-Archer

Director: Stuart Bowen

Production Company: Goodoil

Executive Producer: Juliet Bishop

Producer: Tracey Lee-Permall

Post Production: The Editors

Offline Editor: Laurance Van Camp

Online Editor: Stu Cadzow

Grade: Fergus Rotherham

Post Producer: Liv Reddy

Music and Sound: Electric Sheep

Creative Director: Glenn Sarangapany

Composer: Tom Marland

Senior Sound Designer: Joe Mount

Executive Producer: Kate Stenhouse

D.O.P: Lachlan Milne

Creative Services Director: Clare Yardley

Senior Art Buyer: Basir Salleh

Production Director: Karen Liddle

Finished Artist: Catarina Duardo and Leanne Hall

Digital Producer: Danielle Kartika and Ryville Ochoa

Front-End Developer: King Tan

Stills Production Company: The Kitchen Creative Management

Photographer: Juli Balla

Stills Producer: Federica Genovesi

Retoucher: Adam Hayes

PR: Lu Borges and Elliott Holohan

Client: Sharesies AU

Co-founder and Director: Brooke Roberts

Country Manager: Brendan Doggett

Marketing Manager AU: Adrien Jarvis

Media: MBM NZ

PR: History Will Be Kind

Leave a Reply

Your email address will not be published. Required fields are marked *