Italy’s Pineider 1774 pens writing resurgence with its first Asia store in the little red dot

ITALIAN heritage brand Pineider 1774 is witnessing a resurgence in handwritten letter-writing during the Covid-19 pandemic as people reconnect with loved ones and friends through the more intimate form of communication, and it is ready to embark on a global expansion, starting with Asia and a new boutique in Singapore.

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