KUALA LUMPUR — Local traditional programs should be promoted internationally using technology platforms as a way to attract more tourists to Malaysia, says Tourism and Arts Culture Minister (MOTAC) Dato’ Sri Hajah Nancy Shukri.
Beside promoting local arts and culture events to international tourists, it will also ensure the interest to follow local events will grow among the Malaysian people, she said this in a statement when the ‘Festival Kesenian Rakyat Kelate’ (FKRK) @ Online 2021 was virtually shared today.
The event is organised by the Ministry of Tourism, Arts and Culture and the National Arts and Culture department (JKKN).
She hoped by leveraging technology advancement it will help to further promote the arts and culture events from Kelantan and a similar strategy should also be introduced in an effort to promote the local events digitally which will help in attracting more tourists to follow the rich and unique culture of Malaysian diversity.
The annual event, temporarily halted in 2020, was organised this year to bring back Kelantan’s arts industry and local culture through the JKKN TV social media. FKRK 2021 offered various activities like Makyung, Dikir Barat, folk dance, Rebana Ubi, Dikir Laba, Gasing Uri and traditional food showcase.
“Organising various arts and culture events like this are an effort from the government to open up more opportunities for the local industry players in promoting arts and culture products to international level.” she added.
For more information about FKRK 2021, the public can surf the www.jkkn.gov.my or www.facebook.com/mysenibudaya andwww.facebook.com/jkknkelantan.