The woodlands have been unusually quiet and cheerless these past few months. Thanks to the COVID-19 virus that has swept across the world–and outside my home in the forest–the humans are nowhere to be seen outdoors, instead squirelled away from this pandemic indoors.
The ones who do make it outdoors, are on a mission and not in the mood in 2020 to have a lie down during the glorious summer months near my burrow, nor do they come to take a stroll, hot chocolate in hand, as the winter chill has set in. Instead, life for this Nut has become rather solitary, bereft of both human company and the treats they tend to offer while taking a break outdoors.
It’s hard to be immune to how much things have changed in under a year. What would be a time for cheery Christmas shopping and banter has instead turned into a grim time for my human friends, all of whom are desperate for some cheer in these troubled times.
It was a pleasant surprise when this creature then came across a new campaign from Oppo that sought to inject a silver lining in this dark cloud. Its new campaign for the launch of the new Reno4 lite handset in in Europe, seeks out moments of happy new news in an eminently forgettable 2020.
Oppo unveiled its “Look for the good #LivelyTogether” a global campaign developed with FRED & FARID Los Angeles, to spread the brand’s positive spirit and connect closer to audiences in Eastern Europe. From academics, to little and big milestones, new hobbies and exploration, pets, relationships and even growing families, Ad Nut welcomes the warmth this campaign ushers in.
Client: Oppo EEU
Agency: FRED & FARID Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Nicolas Berthier
Junior Art Director: Bridget Callahan
Business Director: Nathan Smith, Jules Chaffiotte
Account Supervisor: Mariam Salcido
Executive Producer: Amanda Van Caneghem
Senior Producer: Andy Caramanzana
Business Affairs: Michelle McKinney & Alex Lebosq
Production Company: Imposter
Director: Bob Jeusette
EP: Avtar Khalsa
Line Producer: Sara Bailin
Service Production Company: Limelite X Kinomoto
EP: Vlad Bolyelov
Producer: Nastia Ivashchuk
DP: Hugo Carlier / Anton Fursa
Production Designer: Alexey Velichko
Wardrobe: Marine Gabaut
Wardrobe assistant: Kostya Goncharuk
Hair/Makeup: Nataly Esmurzieva
Photographer: Michael Fedorak
Editorial: Cabin Edit
Managing Partner: Carr Schilling
EP: Adam Becht
Editor: Matt Schaff
Producer: Katy Lester
AE: Matt Simmons
Composer: Ali Helnwein
Audio Mix: Lime Studios
Lead Flame: Sarah Marikar
Flame Assist: Austin Lewis
VFX Producer: Arielle Weir
Executive Producer: Cara Lehr
Place of shoot: Kiev Ukraine