business

Looking for a silver lining in a wipeout that was 2020

looking-for-a-silver-lining-in-a-wipeout-that-was-2020

The woodlands have been unusually quiet and cheerless these past few months. Thanks to the COVID-19 virus that has swept across the world–and outside my home in the forest–the humans are nowhere to be seen outdoors, instead squirelled away from this pandemic indoors. 

The ones who do make it outdoors, are on a mission and not in the mood in 2020 to have a lie down during the glorious summer months near my burrow, nor do they come to take a stroll, hot chocolate in hand, as the winter chill has set in. Instead, life for this Nut has become rather solitary, bereft of both human company and the treats they tend to offer while taking a break outdoors. 

It’s hard to be immune to how much things have changed in under a year. What would be a time for cheery Christmas shopping and banter has instead turned into a grim time for my human friends, all of whom are desperate for some cheer in these troubled times.

It was a pleasant surprise when this creature then came across a new campaign from Oppo that sought to inject a silver lining in this dark cloud. Its new campaign for the launch of the new Reno4 lite handset in in Europe, seeks out moments of happy new news in an eminently forgettable 2020.  

Oppo unveiled its “Look for the good #LivelyTogether” a global campaign developed with FRED & FARID Los Angeles, to spread the brand’s positive spirit and connect closer to audiences in Eastern Europe. From academics, to little and big milestones, new hobbies and exploration, pets, relationships and even growing families, Ad Nut welcomes the warmth this campaign ushers in. 

CREDITS

Client: Oppo EEU


Agency: FRED & FARID Los Angeles


Chief Creative Officers: Fred & Farid


Creative Director: Nicolas Berthier


Junior Art Director: Bridget Callahan


Business Director: Nathan Smith, Jules Chaffiotte


Account Supervisor: Mariam Salcido


Executive Producer: Amanda Van Caneghem


Senior Producer: Andy Caramanzana


Business Affairs: Michelle McKinney & Alex Lebosq

Production Company: Imposter


Director: Bob Jeusette


EP: Avtar Khalsa


Line Producer: Sara Bailin


Service Production Company: Limelite X Kinomoto


EP: Vlad Bolyelov


Producer: Nastia Ivashchuk


DP: Hugo Carlier / Anton Fursa


Production Designer: Alexey Velichko


Wardrobe: Marine Gabaut


Wardrobe assistant: Kostya Goncharuk


Hair/Makeup: Nataly Esmurzieva


Photographer: Michael Fedorak


Editorial: Cabin Edit


Managing Partner: Carr Schilling


EP: Adam Becht


Editor: Matt Schaff


Producer: Katy Lester


AE: Matt Simmons


Composer: Ali Helnwein


Audio Mix: Lime Studios


Finishing: Shape+Light


Lead Flame: Sarah Marikar


Flame Assist: Austin Lewis


VFX Producer: Arielle Weir


Executive Producer: Cara Lehr

Place of shoot: Kiev Ukraine

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