Maison Margiela and Gentle Monster collaborate with pop-ups in 7 cities including Singapore
Maison Margiela and Gentle Monster have come together, collaborating in a comprehensive eyewear collaboration released on 28 February worldwide, sold at Gentle Monster and Maison Margiela’s on/offline stores, and global select shops.
Celebrating the launch, collaborative pop-ups will be held in seven cities around the world. These include Seoul, New York, London, Singapore and 3 cities in China. At the seven select cities, A special cushion will be handed out to purchasers at the pop-up stores, in a limited amount, on a first-come, first-served basis.
The union of the the two brands sees the construction of a new ‘Créature’ manifested through a unique campaign with Katerina Jebb’s high-resolution scanning technique.
Conceived by Creative Director John Galliano and Gentle Monster, the genderless line – which includes sunglasses and spectacles – founded in concepts developed in the Artisanal atelier and encompasses eleven designs across numerous colourways.
At the pop-up, Maison Margiela’s signature elements, such as the black mask, unfinished thread, and fabric details, are reinterpreted by Gentle Monster’s unique aesthetic perspective.
