Every single fast food chain is slowly but surely catching on to the fact that plant-based options are a necessity for success. Next in line to have this obvious epiphany is Popeyes. According to a press release, LIVEKINDLY, a major plant-based food company, is partnering with the fast food chain to launch the first ever plant-based sandwich to appear on Popeyes’ menu. It will debut at the latest Popeyes location in London, opening this weekend.
The new Creole Red Bean Sandwich consists of a plant-based patty made from Popeyes’ red beans and Cajun spices. The patty is battered and breaded using a vegan version of Popeyes’ buttermilk coating. This sandwich sounds like it ticks all the necessary boxes; it’s certified Halal and registered with the Vegan Society. Unlike some plant-based sandwiches at other chains, this one is vegan from buns to condiments, with a vegan brioche bun, Red Creole sauce, sweet pickled red onion, baby gem lettuce, and a tomato slice on top.
To create the plant-based offering, Popeyes partnered with LIVEKINDLY, which owns brands such as Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger.
After the UK, the brand plans to offer the Creole creation in India and then hopefully expand to offering it as a regular menu item worldwide. Overall Popeyes has been stepping up its game recently with new offerings and promotions. As the first company to kick off the chicken sandwich craze, it’s got to find new ways of keeping up the momentum.
Though the Creole Red Bean Sandwich will not be available in the United States as soon as some would like, I am already impressed. The real question will be if this new plant-based offering tastes as good as the press release makes it sound.