Porsche and Steigenberger usher in new luxury brand


Functional design and a unique brand experience are about to merge at the very highest level as Porsche Design Group and Steigenberger Hotels Deutsche Hospitality have come together for the creation of a joint hotel brand. The intention is that Steigenberger Porsche Design Hotels will be launched in selected international metropolises in the future. This unique hotel concept will be positioned in the luxury lifestyle segment.

Such collaboration represents a significant step for both companies. “Steigenberger Hotels and Porsche Design share common values,” said Dr. Jan Becker, CEO of Porsche Design Group. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.”

“Our two companies unite the very best of both worlds,” added Marcus Bernhardt, CEO of Steigenberger Hotels and Deutsche Hospitality. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product which will encourage people to rediscover the hotel sector.”

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