Porsche unveiled #DrivingTomorrow, a pop-up exhibition at Jewel Changi Airport that tells the story of the sports car marque’s journey towards electromobility, and its future-proof solutions and innovations through the years. Visitors at the exhibition hosted at the World’s Best Airport will learn about the vision of Porsche, and its commitments towards a sustainable and fascinating future in greater detail.
The exhibition marks the first time Porsche Asia Pacific is displaying the Porsche 356 alongside the Porsche Taycan, bringing together the very first sports car to carry the Porsche badge, and the first all-electric Porsche that carries the company’s heritage into the future.
Powered by innovation and tradition
Visionary thinking and a pioneering spirit have long defined the company: in 1898, when Ferdinand Porsche designed the fully-electric and revolutionary Egger-Lohner Phaeton C.2, he was already far ahead of his time.
Today, Porsche continues to set the standard for sporty electromobility, as reflected in the Taycan. The fully-electric car, of which production at the Zuffenhausen plant in Germany is also CO2-neutral, was recently recognised as the world’s most innovative car by scientists from the Centre of Automotive Management. The Taycan is a sports car with an unmatched driving experience that is pure Porsche – but powered by advanced electric drives, and batteries with high energy and power density that are both fast charging and recyclable.
Visitors at #DrivingTomorrow will also get a glimpse of the brand’s future-oriented mindset and design process through excerpts from “Porsche Unseen,” a book that opens the gates to previously highly-classified concept studies that were made public just a month ago.
Driving towards a sustainable future
As Porsche pursues the ambition of becoming the most sustainable brand for exclusive and sporting mobility, the company follows a holistic approach covering the economical, ecological and social points of view. It is also definitively positioned as an emotive sports car brand that is focused on a product strategy true to the brand core with electric sports cars as a sporty, sustainable perspective.
The drive to last the course is also ingrained in the brand and its enthusiasts, with more than 70 per cent of all Porsche vehicles ever built still travelling on roads across the world today.
For these customers and their cars, new initiatives such as Porsche Impact have been introduced to enable the offsetting of their carbon emissions by directly funding projects that are committed to a greener world. Porsche Asia Pacific has also started carbon-offsetting their events with Porsche Impact, including the #DrivingTomorrow exhibition.
1. Egger-Lohner C.2 Phaeton
Introducing the Egger-Lohner C.2 Phaeton, a vehicle powered by an octagonal electric motor, which was first designed by Ferdinand Porsche in 1898. The exhibit showcases his pioneering spirit, and a fascination for electric vehicles, along with the innovations in electromobility that is firmly anchored in Porsche’s genes.
2. The History of Porsche Begins Electrically (Porsche Timeline)
Presenting our timeline from 1898 to date, the exhibit will showcase the history of Porsche and how it has been charged by performance and innovation, both on the roads and on the racetracks.
3. Porsche 356 Display
The iconic Type 356 was the first vehicle to bear the Porsche name and turned Ferry Porsche’s dream of a sports car into a reality, shaping Porsche’s unique DNA. The rare 356 display is testimony of the 70% of all Porsche cars ever built that are still on the road today.
4. Porsche Unseen
In the book “Porsche Unseen”, the sports car manufacturer is for the first time publishing design studies from 2005 to 2019, which have until now been kept under lock and key. Showing a spectacular vision of 15 different cars, Porsche Unseen offers exclusive insights into its design process – from the very first drawing to the finished model ready for series production.
5. Sustainability at Porsche
The exhibit aims to provide visitors a glimpse into how Porsche is driving a more sustainable future through a holistic point of view – economically, ecologically and socially. From the investment of 15 billion euros into electrification, sustainable production and digitalisation, as well as its long-term commitment to nature conservation, the exhibit presents the ambitious goals that Porsche has laid out by 2025.
6. Porsche Impact
Porsche launched Porsche Impact, which enables customers to offset their carbon foot-print and fund projects that are committed to a more sustainable future. Available in 18 countries, Porsche Impact currently supports two clean energy projects in Asia – the Danjinghe Wind Project in China, which provides tens of thousands of homes and businesses with clean energy, and the Za Hung Hydropower station, that powers almost 20,000 homes in Vietnam by harnessing running water on the banks of the A Vuong River.
7. Porsche Taycan Display
The Taycan, the first all-electric Porsche sports car that links the company’s history to the future. Offering typical Porsche performance, design and connectivity, the Taycan sets new standards in the fields of sustainability and digitalisation with highly advanced production methods and features. Besides the display of the car, visitors of the exhibition have the opportunity to conduct an on-screen Virtual Reality test drive.
The #DrivingTomorrow pop-up exhibition is located on level two of Jewel Changi Airport.
Visitors with kids can also share an interactive experience with Porsche mascots, Tom Targa and Tina Turbo.
Entry is complimentary, from 10am to 10pm daily, from 18 December 2020 to 16 January 2021.