Enter a new era of skincare and beauty treatments
They say, “Beauty is in the eye of the beholder,” and these days, the beholder is most likely the one who has relentlessly stared at themselves through the selfie cam of their smartphones, especially in the last two years of constant video calls. The beauty industry is quick to pick up on this as COVID-19 consumer behavior has changed from piling on products to a “less is more” approach.
The future of beauty in a post-pandemic world, while driven by different needs, now wants to highlight a more enhanced version of natural beauty. Once again, the beauty and dermatology industry also has an answer to these ever-changing needs. “I believe the aesthetic industry has an appeal that will continue to endure,” says Dr. Jennie Francisco-Diaz, founder of Skin 101, during the opening of their 13th branch in SM Mall of Asia.
Established in 2004 by dermatologists Dr. Jennie Francisco-Diaz and Dr. Oliver Diaz, Skin 101 has made skincare and beauty accessible to every Filipino by opening various locations in malls in the metro. As the beauty industry is on its way to a full recovery, the doctor duo remains positive about the new normal, “As the world slowly reopens, face-to-face get-togethers are becoming more frequent. Thus, the need to focus on treatments that will enhance one’s beauty,” says Dr. Francisco-Diaz.
A shift in beauty
For more than two years, most of our interactions happened in front of a screen. The rise of video calling apps like Zoom, FaceTime, and Microsoft Teams, became ingrained in our lives. From office meetings and class lectures, to wine nights with friends just to have a semblance of a social life, the majority often saw themselves a lot of times through their device’s display screen.
This routine has subjected even the not-so-beauty-conscious folks to examine themselves and figure out how to tackle their looming beauty and cosmetic concerns. In a couple of months since the first lockdown, the “Zoom Boom” trend entered the picture.
The Zoom Boom phenomenon was an answer to men and women seeking beauty solutions to their skin and cosmetic issues that have been glaring back at them from the screens of their smartphones and computers. “People have started to criticize and analyze their facial features more than usual. Taking endless selfies has a similar effect on the human psyche. I believe these factors contributed to the surge in aesthetic procedures post-lockdown,” explains Dr. Francisco-Diaz.
The growing awareness of non-invasive procedures has been a welcome idea for more Filipinos to be open about procedures such as Merz Aesthetic’s Ultherapy® and non-toxic dermal fillers. These days, and with current consumer trends, people want to feel more confident than ever without putting in so much work.
A time for au naturale beauty to shine
As beauty demands have changed since the height of the pandemic, the beauty industry has shown it has been resilient and steadily recuperating from the two-year lockdown. Aesthetic clinics and dermatologists have also listened to the call of their prospective clients and patients to offer non-invasive procedures that will give them a more natural and enhanced version of themselves.
“So now, the focus is to look like the stress of the past two years have not taken a toll on one’s looks. That we are emerging from the lockdown looking better than ever—younger, healthier, more beautiful,” shares Dr. Francisco-Diaz. When asked about what a younger version of themselves is like, the skin doctor says that their habitués often cite glowing skin, a blemish-free complexion, and a lifted and tighter face fall under that criteria.
The skin expert also shared how even in a post-pandemic world, Skin 101 has always been ready for this shift as its treatments have always focused on enhancing one’s natural beauty through a combination of non-invasive treatments. “We pride ourselves on offering our patients only the best and latest treatments & technologies available in the market,” shares Dr. Francisco-Diaz.
While the popular skin clinic has all the basics for your aesthetic needs, Skin 101 continues to push for top-of-the-line, safe, and effective products to achieve your desired results. One of their top-rated and in-demand treatments is the US FDA-approved Ultherapy® to lift the eyebrows, cheeks, chin, and neck. It’s also a go-to to slim the face and unwanted cheek fat. “People are also wanting to get Xeomin® toxin injections to soften the fine lines and wrinkles that emerged and became more prominent with the stress of the pandemic. Belotero® dermal fillers for the midface and laugh lines are also frequently requested.”
More than ever, Skin 101 has always set its sights on making you feel beautiful and confident with every visit. It has been a promise well-kept for 16 years and counting. Under their expertise and its recent launch of the latest Skin 101 branch, Dr. Jennie Francisco-Diaz only has one purpose for every Filipina: “Our goal is to always give our patients something to smile about, for them to always feel confidently beautiful when they leave our clinic.”