What are the favoured emojis of Baby Boomers (45 years old plus) in APAC? Which vegetable emoji is most popular in Japan? Test your knowledge with a quiz, based on data provided by Facebook. You’ll get a score at the end of the quiz, and you can keep trying to improve. We’ll publish the answers on Monday. Until then, have fun!
The Southeast Asia fashion brand partnered with Mattel to create a limited-edition collection of dolls representing four different body types, while also introducing a social-impact initiative.
SOUNDING BOARD: B2B companies have relied on rational and sedate, data-driven marketing strategies historically, but as they face up to younger decision makers, we ask if they need to change tack and embrace more creativity in their communication.
Now more than ever, brands need to continue to uncover what drives customers, develop content that’s relevant for the right people, and deliver this content at the right time and place, writes the B2B lead at VCCP.
While the network’s operations now use 100% renewable energy, it is also pushing to have half its leadership comprised of women within five years, from 35% currently.