Razer and Panerai Tease Collaborative Timepiece in Announcement of Joint Sustainability Initiative
During Razer CEO Min-Liang Tan’s keynote address in this year’s RazerCon, the brand revealed a new collaboration with Panerai, the Italian manufacture famed for its diving watches.
“We have great ambitions around sustainability, but we also know that while there’s plenty we can do, we can’t do it all alone,” explains Tan. “That’s why collaboration is key for us at Razer, and we are thrilled to partner with Panerai on very important initiatives that will not only benefit consumers, but also the planet.”
Panerai and Razer will come together under a shared commitment to advancing ocean preservation, under the banner Make Time for our Ocean. As part of ayear long campaign, Razer and Panerai have committed to enhancing ocean literacy, and will be supporting a cause together that will be revealed in March 2022.
During this keynote, it was also announced that a limited-edition, co-branded time piece made from sustainable material will be hitting the market in 2022.