The Dioramour capsule collection is a love letter from Dior


Love is in the air for the House of Dior.

The French luxury house releases a new capsule collection, just after the reveal of its Cruise 2021 Collection. The capsule collection, called Dioramour, unveils new iterations of the maison’s classic pieces and accessories. Bags, shoes, jewellery and more are adorned in red and white in celebration of the Qixi Festival, or better known as Chinese Valentine’s Day which falls on August 25.

Amour, Amoureuse, Scène d’amour, Fête d’amour…

The names given to Christian Dior’s haute couture looks celebrates love, the sentiment that is more essential now than ever and one that has been Dior’s core value since its inception. An homage to this heritage, the Dioramour capsule collection, designed by Maria Grazia Chiuri, for Chinese Valentine’s Day resonates like a declaration of the house’s emblematic codes: red, “the colour of life,” as Monsieur Dior called it, and polka dots — a motif of which he was equally fond. The statement pattern also plays out on the house’s iconic bags including the Lady D-Lite, Dior Book Tote and 30 Montaigne as well as selected pieces of ready-to-wear and lingerie, Mitzah scarves, fashion jewellery and cardholders.

Discover select pieces of the Dioramour collection below, available at brand’s the boutiques starting from mid-August 2020.

This story first appeared in Prestige Indonesia.

(Main and featured image: Dior)

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