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TTG Conversations: Five Questions with Lina Ang, Sojern

ttg-conversations:-five-questions-with-lina-ang,-sojern

Changes in consumer’s travel preferences, media diet and media channels along with continued pandemic challenges require travel and tourism marketers to take a different approach to target audience engagement, says Lina Ang, managing director APAC, Sojern.

In this new episode of TTG Conversations: Five Questions video series, Ang discusses how travel intention has failed to match up with actual search and bookings here in Asia-Pacific, where travel restrictions remain while national vaccination programmes are still a work-in-progress; challenged marketing budgets for travel and tourism companies and the impact on advertising activities; and the rise in social media marketing.

Ang also dispenses numerous tips for travel and tourism marketers looking to stretch their dollar, make sense of what the end of third-party cookies will bring, effect call-to-action amid a pandemic, and more.

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