Visit Maldives has kicked off a year-long marketing campaign with Qatar Airways to promote the destination as a safe-haven for travellers from Europe, the Middle East and the Americas.
Scheduled to run from July 2021 until June 2022, the campaign will consist of a combination of digital and offline activities.
Qatar Airways support in the new campaign reflects its faith in the destination. It was the first airline to land when the Maldives reopened borders to international travellers on July 15 last year, and has increased flight frequency to the Maldives since July 1 this year.
To promote the Maldives, the airline will feature the destination in tactical campaigns, newsletters and on its homepage. It will also target industry members and promote the Maldives through destination newsletters, destination push-through sales, joint advertising with trade partners, trade webinars, trade workshops and so on.
Familiarisation trips are also on the cards.
Since restarting international tourism in 2020, Visit Maldives has launched major global campaigns with organisations such as SkyScanner, TripAdvisor, Expedia and TripZilla to target key and emerging markets. As of July 7, 2021, the Maldives has welcomed over 528,157 travellers.
Visit Maldives believes that welcoming over half a million travellers ensures that the destination is on the path to achieving pre-pandemic arrival figures.