Sabre Corporation and American Airlines (AA) have teamed up to make the airline’s NDC offers available to travellers through Sabre’s global distribution system (GDS).
Starting on April 3, Sabre-connected travel buyers, agencies and developer partners will be able to shop, book, and service AA’s NDC content, including paid seats, through Sabre’s Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360, and the online booking tool, GetThere.
Thomas Rajan, vice president, global sales at American Airlines, commented: “Through Sabre’s network of travel retailers, we’ll be able to provide our enhanced, rich NDC content to travellers worldwide. This will open new business opportunities to American Airlines as well as our travel retail partners, and deliver a better, more tailored experience to the customers we all serve.”
Travel buyers connected to the Sabre GDS will be able to choose enhanced offers from AA such as the Main Select and Flagship Business Plus fares, ancillary products and the lowest fares available in these channels. They will also have access to more descriptive information on AA’s flight offers as well as seat selection enabled in the booking path.
“While it is still early days for NDC bookings, making this rich NDC content from the world’s largest airline available in Sabre channels is an important step towards the maturing and scaling of NDC distribution,” said Kathy Morgan, vice president, NDC and airline supply, Sabre Travel Solutions.
