Singaporean footwear and accessories brand, Charles & Keith, has expanded its physical presence into the Americas, opening its first store in Mexico.
The store is located at the Artz Pedregal Mall in Mexico City and follows the brand’s latest design concept with minimalist design, introduced earlier this year in markets including Taiwan, Vietnam, Malaysia and Hong Kong.
“Carved out to provide a respite from the noise of the outside world, this thoughtfully-designed concept store reflects a contemporary perspective of simplicity and sophistication,” the company described.
Despite having approximately 700 stores in 35 countries and regions, the brand has only until now expanded into the Americas, one of the world’s largest fashion markets.
Earlier this year, Charles & Keith was reported to be planning to sell a 20 per cent stake to potentially raise capital for international expansion. The company was founded by brothers Charles and Keith Wong in 1996. In 2011, the Wong brothers sold a 20 per cent stake to LVMH’s private equity arm, L Captial Asia, for more than US$30 million.
During the past year, Charles & Keith has been refining its image to attract younger customers. It appointed South Korean star Krystal Jung and rising Kpop brand Izy as its global brand ambassadors. It also became the first Singaporean fashion label to allow cryptocurrency as a method of payment on its e-commerce site.
