IHG Hotels & Resorts, one of the world’s leading hotel companies with more than 6,000 destinations and 18 brands, has celebrated the launch of the voco brand in Latin America at the voco Guadalajara Neruda, the first hotel for the emerging brand in Mexico.
Launched in 2018, voco hotels maintain the local character and history of an independent hotel while also delivering the quality and reassurance of a respected global brand. The premium brand’s name, voco, comes from Latin, meaning ‘to call together,’ and embodies the brand’s thoughtful, unstuffy, and charming feel.
Owned by Grupo Hotelero Luna Azul and operated under Monby Hotels, the new 104-room voco Guadalajara Neruda is centrally located on Pablo Neruda Avenue, within Guadalajara’s financial district and just a short drive to the Golf Country Club, the Colomos woods, Downton Zapopan, Andador Neruda, fashion malls and shops like Midtown Jalisco or Plaza Andares. The hotel’s modern and trendy design brings a cosmopolitan vibe by incorporating elements of Mexican décor that capture the true essence of Jalisco through its colour palettes, textiles, and use of adobe, clay, and ceramics.
Vice President of voco hotels. Ginger Taggart said that the hotel’s unveiling has made staff elated to celebrate the brand’s first hotel in Mexico.
“Guadalajara is a bustling, yet laidback city full of flare and personality which embodies the voco brand hallmarks. It makes perfect sense for it to become home to the first Mexico property of our fastest-growing premium brand. We look forward to welcoming leisure and business guests alike to experience voco within this dynamic neighbourhood,” said Taggart.
With 10 new openings in 2022 bringing its global total to 45 hotels, and an additional 56 in the pipeline, voco hotels continues to extend its presence with more exciting growth planned in 2023. While voco Guadalajara Neruda marks the brand’s Latin American debut, new properties are underway in Saltillo and Queretaro as well.
