Earlier this month, Australian circular home goods brand Zero Co launched an ambitious new project called the ‘100 year cleanup’, which sets out to fund large-scale rubbish removal over the next century. The plan, according to Zero Co founder and chief executive Mike Smith, is to raise AU$1 million every year – from sponsors, customers, and industry peers – which will fund the removal of plastic to the scale of 15 million water bottles annually. It has currently raised just over $300,000
