Ipsy names Ash K Holm as chief makeup artist


Beauty subscription company Ipsy announced on Wednesday the appointment of Ash K Holm as the brand’s chief makeup artist for spring 2023. 

In this role, the celebrity makeup artist will serve as Ipsy’s in-house makeup mentor and expert on all things beauty for the upcoming spring season.

In particular, she will exclusively share professional tips and tricks with Ipsy members, including tutorial-style content of her signature looks, including just-woke-up-like-this contouring and how to sculpt your way to snatched skin and eyes. 

“Experimenting with makeup is one of the truest forms of self-expression, something both Ipsy and I are passionate about,” Holm said. “I couldn’t be more excited to work with the brand to inspire the Ipsy community to be their most authentic, unique, beautiful selves, and share my methods and must-have products with so many beauty enthusiasts.’’

With over 1 million Instagram and 200,000 TikTok followers, Holm’s is behind the iconic looks of some of Hollywood’s most famous A-listers, such as Ariana Grande, Kim Kardashian, Khloe Kardashian, Shay Mitchell, Camila Cabello, and Jennifer Lopez.

She will serve as the second in-house beauty expert to curate looks for members, answer the most pressing beauty questions, and share top-secret tips, techniques, and trends. The chief makeup artist program was initiated by BoxyCharm, Ipsy’s full-size beauty subscription, in fall 2022, where Donni Davy, founder of Half Magic and head makeup artist for HBO’s Euphoria, was named the first CMUA. 

“We’ve had the pleasure of working with Ash since Glam Bag x Khloé Kardashian, a collection of the most coveted products in beauty curated by the The Kardashians co-star and Good American co-founder, back in 2021. The Ipsy community loved Ash’s content, so we knew she would be the perfect fit for our souped-up CMUA program,” said Tina Shim, senior vice president of brand marketing. 

“Ash is an incredible talent with next-level industry experience and an amazing ability to bestow confidence through makeup looks that enhance your natural beauty. We are thrilled that Ash’s expertise is now available to Ipsy and BoxyCharm’s combined 20M+ community.”

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