Louis Vuitton LEGO® Window and Store Displays for the Holiday Season 2022 | SENATUS

Louis Vuitton is collaborating with master LEGO® builders, LEGO® Certified Professionals, for its holiday windows and store displays around the world.

Beginning 29 October and continuing until 1 January 2023, iconic LEGO® bricks will be used to construct festive scenes that celebrate imagination and the art of creation.

Conceived by the Louis Vuitton Visual Image Studio and realised by LEGO® Certified Professionals, these colourful and dimensional scenes further a creative exchange that began with the Louis 200 Trunks, for which the LEGO Group was among the Visionaries and contributed a giant birthday cake made from 31,700 bricks.

For this occasion, which also coincides with the LEGO Group’s 90th Anniversary, the collaboration will have worldwide reach, enchanting people from outside and inside the stores. Snow-capped Christmas trees instantly evoke winter, while brick-covered backgrounds appear in vibrant arrangements of the Damier pattern. Many of the trunk variations, including those developed for the High Jewellery niches, are panelled in LEGO tiles with realistic hardware and handles. They come both closed and open overflowing with brinks.