Identity Communications, UM’s marketing agency, has appointed Santosh Murthy to the newly created role of multicultural strategy director. His key responsibility will be to ensure clients are futureproofed as they strive to engage with diverse audiences. Prior to this, Murthy was general manager at Spots & Space where he helped clients connect with audiences using his experience in the CALD and First Nations media space.
AIA New Zealand has appointed Bastion Shine as the company’s integrated marketing and communications business partner, following a pitch.
Branding and innovation agency The One Centre has appointed James Deehan as head of media and partnerships. Deehan joins The One Centre from WiredCo Sydney where he was head of digital media and partnerships. Prior to this, he was national digital performance director at Admatic and performance director at CHE Proximity. In his new role, Deehan will be tasked with growing The One Centre’s media capabilities and offering through digital and traditional channels and driving media innovation for clients, reporting into managing director Katie Molloy.
