Fashion resale marketplace Poshmark introduced on Wednesday a new live shopping product designed for fashion resale.
Dubbed ‘Posh Shows’, the program enables people to live stream on Poshmark for the first time ever, in order to leverage the power of live video to sell items from their Poshmark closet.
Available in the U.S. and Canada, Posh Shows offer an easy-to-use interface and a unique suite of selling tools where sellers can go live and sell items in fast-paced auctions, setting the starting price and duration.
“With Posh Shows, we are reinventing fashion resale for the next decade,” said Manish Chandra, founder and CEO of Poshmark. “Poshmark was designed from day one to create a shopping experience built around community and real-time social interactions, making it the ideal destination for live commerce. Since we began testing, our community has embraced this interactive and fun approach to shopping, energizing our marketplace, transforming the experience on Poshmark, and strengthening the human connections that are the foundation of our business.”
Poshmark began testing Posh Shows in the fourth quarter of 2022. Since then, sellers have hosted more than 100,000 shows, while shoppers have placed more than 4 million bids in live auctions for a wide selection of merchandise.
“We saw a huge gap in live commerce in the U.S. – the need for a platform that could help anyone be successful with live selling by making it incredibly simple and fun,” added Tracy Sun, co-founder and SVP of seller experience at Poshmark. “The community reception has blown us away, and I’m excited for what’s ahead as we make Poshmark the number one place to shop and sell live.”
Looking ahead, Poshmark will be adding new features to Posh Shows in the coming months. Since its founding in 2011, Poshmark has grown its community to over 100 million users and generated over $8 billion in GMV. The platform was acquired by Naver Corp., Korea’s largest internet company, last year.