When one talks about the state of commerce in the Asian region, the one thing that stands out is the rapid digital transformation that took place during the height of the pandemic. A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. “Hong Kong consumers value time and convenience in their purchasing journeys. Local gr
