Cornish fashion and lifestyle brand Seasalt is building on the sustainability partnership it entered with Reskinned in February and on Friday announced its entry into the resale arena more quickly than expected.
The new Seasalt resale platform will enable its customers to buy pre-owned and repaired clothing from the brand that has been taken back from customers to be rehomed under the deal with Reskinned, which is a sustainability-focused pre-owned clothing repair and resale specialist.
The February link-up had seen them enable Seasalt customers to return pre-owned items to be to either “rehomed or responsibly recycled”. In return, the retailer would provide customers with vouchers of up to £25 off their next purchase.
The resale move is the next step from this with the retailer saying that over 2,000 items have been received via the Reskinned partnership in the first six weeks. And the brand has become one of the most requested via Reskinned.
Seasalt CEO Paul Hayes said the company has “been overwhelmed by the incredible response from customers getting involved in the takeback initiative and are delighted to be able to launch the resale service so quickly. It’s so important to us, as a business, to do what we can to encourage circularity in our industry and the success to date is testimony to the quality of our product.”
The system works by clothing passing through a thorough grading service where it’s checked for quality and condition. Items for resale are selected by the Reskinned team, ozone-cleansed (a zero-water cleaning process) “so they smell fresh as new, with each garment then certified as being in its best condition and ready to be sent to a new home”.
Reskinned co-founder Matt Hanrahan, added: “We’re opening up the pre-loved market to new shoppers. We do this by making buying pre-loved as straightforward as buying new, through our high-quality product photography and 30-day returns policy. Within six months, Reskinned has developed a loyal customer base, with a 30% repurchase rate. Our drop models work, with products generally selling through within 3 days and a returns rate that is significantly below industry norms.”