Trip.com Group has designated tours and experiences B2B platform Globick as its global connectivity partner for direct connections with operators worldwide.
Globick will provide new API integrations between various Trip.com Group platforms, including Trip.com and Ctrip, and tours, events, experiences, theme park and activities operators. This will expand the range of premium products available for Chinese travellers and other important global source markets.
While current integrated partners of Trip.com Group will continue their cooperation in the same manner, the Group will now integrate new chosen operators and aggregators with a direct contract via Globick’s B2B connectivity platform.
Chang Liu, general manager of attractions international business with Trip.com Group, said: “As the China outbound market opens up – and other source markets globally begin to travel internationally in earnest – we want to have the best connectivity solution in place for our tours and experiences partners. Globick’s cutting edge direct connectivity platform enables us to reduce costs and provide our partners with an improved, more efficient experience that will lead to increased sales.”
Xavier Boixeda, co-founder & CEO of Globick, said: “Connectivity is often the missing link in the tours and experiences space, and we feel that this partnership validates our vision to use innovative technology to bring travel sellers and both operators and aggregators together via efficient direct contracts.”
