2022 new-biz review: Which agencies gained the most new clients? | Advertising | Campaign Asia


Globally, the top media agency picked up more than 250 pieces of business, while for the top creative shop it was close to 500.

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The number of new accounts won by agencies declined by 9% last year compared with the post-lockdown boom of 2021. There were 6,827 account moves in 2022 versus 7,504 in 2021, according to data from C

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