2022 new-biz review: Which creative agencies came out on top? | Advertising | Campaign Asia


Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

Saatchi & Saatchi had its highest number of wins in Asia-Pacific, of which Amway China was the highest in value.

Global billings for both media and creative agencies reached $50.55 billion in 2022. Overall, new-business activity shrank by 20% in 2022, following the previous year’s wave of activity when Covid res

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