With a new and dynamic leadership team, BBDO is recovering from the wounds of the pandemic, gaining stronger creative power but struggling with harsh business realities.
![Agency Report Card 2022: BBDO | Advertising | Campaign Asia 4 Share the Load - Ariel](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20230324080853_BBDO.png&h=570&w=855&q=100&v=20170226&c=1)
With a new direction and vision ‘To Make Creativity Influential Again’, BBDO underwent a significant change in 2022 when Tze Kiat Tan , the CEO of Greater China, took over from Jean-Paul Burge as th
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