Agency Report Card 2022: BBDO | Advertising | Campaign Asia


With a new and dynamic leadership team, BBDO is recovering from the wounds of the pandemic, gaining stronger creative power but struggling with harsh business realities.

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With a new direction and vision ‘To Make Creativity Influential Again’, BBDO underwent a significant change in 2022 when Tze Kiat Tan , the CEO of Greater China, took over from Jean-Paul Burge as th

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