Banyan Tree Group doubles global portfolio | TTG Asia


Banyan Tree Angsana Dhawa Ho Tram Render 640

Banyan Tree Group’s addition of eight newly-built or converted hotels in 2022 puts the Singapore-based group well on track to double its footprint by 2025, consolidating and expanding its presence in 23 countries.

Among the five new brands launched last year, Garrya is poised to overtake Banyan Tree as the group’s fastest-growing brand.

Banyan Tree Angsana Dhawa Ho Tram Render 640
Banyan Tree Group plans to develop 50 new hotels by 2025; Dhawa Ho Tram pictured

At the end of the 2022 fiscal year, Banyan Tree Group had a total of 63 properties across its global portfolio of 10 hospitality brands.

Eddy See, president and CEO, Banyan Tree Group, said: “Our development pipeline to 2025 will deliver 50 new hotel openings or conversions, bringing the group’s global portfolio to 113 hotels.”

The flagship Banyan Tree brand, which currently constitutes half of the group’s portfolio, debuted in Saudi Arabia with the opening of a luxury resort in the ancient oasis city of AlUla.

The brand is looking to add 12 more properties in the next three years, including a host of new Banyan Tree resorts in China where the expansion will continue into Quzhou, Emeishan, Dongguan’s Songshan Lake, Zhuhai, Chongqing, Suzhou, Yangcheng Lake and Xianju, as well as entering the market in Busan, South Korea; Manila Bay in the Philippines; and Tuwaiq in Saudi Arabia.

Making its debut in Singapore, the group will launch an eco-friendly Banyan Tree property as part of Mandai Wildlife Reserve, while in Japan, a hilltop urban resort, Banyan Tree  Higashiyama Kyoto, is set to become the first and only hotel in Kyoto city to have a Noh stage. Additionally, a second Banyan Tree Escape is set to arrive in Lampung on the Indonesian island of Sumatra within the next two years.

The group will also open its fourth property in Mexico, Banyan Tree Veya Valle de Guadalupe Resort, Spa and Winery, just 90 minutes from the  US  border.

Angsana will add three resorts in Vietnam – in Ho Tram and Quan Lan – both slated to open in 2023, followed by the recently-signed resort in Mui Dinh. Angsana Chengdu welcomed its first guests in February 2023, with properties in Quzhou, Suzhou, Zhoushan and Foshan set to open by 2025, and resorts in Siem Reap, Cambodia and Anping, Taiwan also in the development pipeline to 2025.

The extended-stay  brand  Cassia  has  four more  long-stay properties in the pipeline – in  the tourist hub of  Sokcho  and  Saekdal  beach in  South Korea;  two in Bangkok, Thailand; and  one  in  Hokkaido,  Japan, which will see its  first-ever ski resort in Niseko.

Dhawa made its debut in the Maldives with Dhawa  Ihuru,  followed by  Dhawa  Xi’An  Chanba and Dhawa Jinan Daming Lake in China early this year. The brand will soon open  Dhawa Ho Tram in  Vietnam,  as well as  Beihai  Weizhou  Island  in China.

The group’s newly-launched brand Homm will also launch Homm Saranam Baturiti in Bali in April and Homm Tu Le in Vietnam’s Yen Bai Province in 2024.

By 2025, Garrya will launch properties in Yogyakarta, Indonesia; Mu Cang Chai, Danang, Hoi An and Hoa Binh in Vietnam; as well as Xianju and Yangcheng Lake in China.

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