BWH Hotel Group sets the scene for next Asian adventure | TTG Asia


In 2022, the leading global hospitality network signed 30 new hotels and resorts in Asia, marking its most successful year of expansion in the company’s history. Come this year, the Group shows no signs of slowing down as it continues to augment its portfolio across the region

Best Western Premier Sonasea Villas Phu Quoc Lobby
Best Western Premier Sonasea Villas Phu Quoc is an elegant new upscale all-villa resort just steps from the sandy shore
Best Western Premier Sonasea Villas Phu Quoc Lobby
Best Western Premier Sonasea Villas Phu Quoc is an elegant new upscale all-villa resort just steps from the sandy shore

Brought to you by BWH Hotel Group

With 19 brands under three distinct concepts – WorldHotels Collection, Best Western Hotels & Resorts, and SureStay Hotel Group – BWH Hotel Group (BWH) heralds an exciting new era of international hospitality in Asia, with an expanding collection of world-class hotels and resorts across the region.

Covering every segment of the market from economy to upper upscale, with locations from gateway cities to beach resorts, cultural hubs, and more, BWH sets the scene for the next Asian adventure.

Explore Asia with the latest destinations
The growth in 2022 was led by Vietnam (21 signings) and Pakistan (five signings). Two hotels were also signed in Thailand and Indonesia.

Key properties include Asia’s first SureStay Collection by Best Western property, Seekers Finders Rama IV in Bangkok and Asia’s first SureStay Studio by Best Western property in the Philippines.

Moving from strength to strength in 2023
The Group will continue to augment its regionwide portfolio of hotels and resorts in 2023, while initiating attractive promotions and leveraging the strength of Best Western Rewards, its global loyalty programme, to attract new and returning guests.

The expansion will focus on a series of key strategic markets, including Thailand and Vietnam, while also introducing more of its 19 diverse brands to the region.

Key openings in Vietnam this year will include Executive Residency by Best Western Cen Riverside Hanoi, which will mark the debut of its extended-stay Executive Residency by Best Western brand in Southeast Asia, as well as Venezia Binh Chau, BW Premier Collection by Best Western, a spectacular new development on the country’s southeast coast.

In Thailand, the Group recently opened Best Western Plus Carapace Hotel Hua Hin and will open Best Western Chatuchak and Best Western Ratchada Hotel over the next couple of weeks, followed by Best Western Click Sathorn 11 Bangkok, a modern midscale hotel in the heart of the Thai capital.

Multiple new openings are also planned in Indonesia, and exciting new concepts will be introduced to the Philippines, including Cebu’s first SureStay Plus hotel.

WorldHotels will also expand across Asia this year. In December 2022, the 160-key Villa Fontaine Premier Haneda Airport, Tokyo, was added to the WorldHotels Elite collection, and this will soon be followed by its sister property, the 1,553-key Villa Fontaine Grand Haneda Airport – the largest convention hotel at Japan’s busiest airport.

In the third quarter, La Green Resort will open its doors near Bangtao Beach to become the first WorldHotels member in Phuket. This 420-key eco-friendly resort will join the WorldHotels Distinctive collection.

All three new properties offer WorldHotels Rewards, the industry-leading loyalty programme which offers guests exclusive members-only offers and benefits.

Powering ahead
In Vietnam, BWH signed Best Western Premier Senla Boutique Saigon and Best Western Premier Sky Hue which will debut this year and 2025 respectively.

Its first branded residence, Best Western Premier Sunshine Diamond River, Vietnam, is also set to welcome guests in 2024.

As a pioneer in Pakistan, the Group will open three properties in the country’s breathtaking mountains in 2025 and 2026.

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