Frasers Hospitality is celebrating its 25 years in business this year with plans for continued strategic growth, comprising inventory expansion and product innovation.
Mark Chan, chief operating officer, Frasers Hospitality, shared that more properties are set to open in South-east Asia and China, across key, economically vibrant first and second-tier cities.
Investment in product innovation through technology will be centred on consumer touch points, such as cloud-based technology, deployment of robots and contactless check-in.
“With the pandemic well behind us and international borders fully reopened, a whole new world awaits and Frasers Hospitality is well-positioned to anticipate and meet the changing needs of the extended-stay market,” said CEO Eu Chin Fen.
Looking ahead, Eu said there has been a “major shift” in demand for long-stay accommodation.
“Remote working is now commonplace, while attitudes towards home ownership have changed among millennials and the next generation. Purposeful living – which allows like-minded individuals to network – is the new ideal, and so too is the concept of flexible leasing, fast outpacing the conventional practice of long-term rental,” she detailed.
She added: “We anticipate a new lifestyle, where individuals seek out spaces that allow them to grow and live life to the fullest, with a healthy balance of work and self-fulfilment. Frasers Hospitality is always looking at enhancing our products and services to align with this ethos.
“In fact, with new developments in store, our next journey will be an exciting one that we can’t wait to embark on as we write the next chapter of Frasers Hospitality.”
To commemorate this milestone, Frasers Hospitality has planned a year-long campaign marked by free stays and other activities to highlight its achievements as a global Singapore brand. A highlight of the anniversary celebrations is a giveaway of 300 free stays.