Klook drives Thailand’s tourism resurgence, joins forces with TAT | TTG Asia


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Klook has reported robust recovery in Thailand tourism, with significant growth that has more than doubled for three consecutive quarters.

The company also observed a 30 per cent increase in average traveller spend for experiences in 2023 compared to pre-Covid times, signalling that travellers are willing to spend more for authentic and meaningful experiences in Thailand.

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Klook and the Tourism Authority of Thailand have partnered to drive more visitors from key markets to Thailand

Eric Gnock Fah, chief operating officer and co-founder, Klook, said: “Klook’s exceptional growth in Thailand, a key destination for us, reflects the importance of travel and the value it delivers to the Thai economy.”

Klook has teamed up with the Tourism Authority of Thailand (TAT) to drive more visitors from key markets to Thailand and showcase the best of the country’s experiences. Targeting FIT millennials, the partnership will cover seven markets including Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore and Taiwan.

“We want to offer visitors to Thailand the chance to connect deeply with its rich culture through joyful and authentic experiences. As more travellers plan their trips to Thailand, we look forward to making their journey meaningful and unforgettable,” Fah added.

Klook will create and amplify engaging digital content centred around Thailand’s tourism offerings to capture new audiences, focusing on two important elements of Thai tourism namely 5F Soft Power (food, film, festival, fight and fashion) and the value of meaningful travel experiences.

As an official partner of TAT’s Visit Thailand Year: Amazing New Chapters, Klook is committed to supporting and contributing towards TAT’s objectives of boosting tourist arrivals in 2023.

It will kick off the partnership with TAT’s Let Your Journey Be Thai campaign, which highlights authentic Thai activities and experiences.

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