Move and win roundup: Week of January 16, 2022 | Advertising | Campaign Asia


Matt Scotton has joined EssenceMediacom as chief product and marketing officer. He was most recently the chief strategy officer at Initiative. Scotton has spent the last decade in the IPG Mediabrands group holding various roles in Singapore and Australia.

Reprise has appointed Jos Smyth as general manager of Melbourne and Perth and Mychal Whittle as stream lead. Smyth is based in Melbourne and Whittle in Sydney both reporting to chief executive of Reprise, Jessica White. Previously head of growth at Spaceship, Smyth also spent nearly a decade working in the USA and the UK. Whittle is most recently head of marketing at The Epiphany Group and The Change Network.

AIA Singapore has appointed Tottenham Hotspur player Son Heung-min as its first Singapore brand ambassador. As such he will play a key role in AIA Singapore’s upcoming initiatives for customers, AIA insurance representatives, corporate partners and employees The South Korean footballer will promote holistic wellness in physical health, mental health and financial health to help Singaporeans live healthier, longer, better lives (HLBL) as per AIA’s brand promise. His appointment comes as part of the AIA One Billion movement which aims to engage a billion people across the region to live HLBL by 2030. It comes less than two weeks after Tottenham Hotspur striker and England captain Harry Kane was named as an Asia-wide brand ambassador for AIA. 

Gino Borromeo is joining BBDO Guerrero as chief strategy officer. Borromeo has over 20 years of experience in building brands at a local, regional and global level. Prior to joining the agency, he was VP for corporate strategy at SM Supermalls and chief strategy officer of McCann Worldgroup in Manila where he led a cross-functional team of strategists with expertise in brand strategy, social media, healthcare, eCommerce, digital media and data analytics.

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