Singapore Tourism Board (STB) and Flight Centre Travel Group (FCTG) have inked a three-year multi-million-dollar Memorandum of Understanding (MoU) to drive increased visitation to Singapore via FCTG’s global network.
This is FCTG’s first global agreement with a destination partner since the pandemic, which will see both partners teaming up to jointly promote Singapore in Australia, New Zealand, the UK, the US, Canada and South Africa. In addition to mono-destination holiday packages, dedicated “stayover” packages will be developed to entice visitors to stay and experience Singapore before continuing their longhaul journey.
Aside from joint marketing campaigns, the partnership will also set aside support for FCTG consultants to deepen their knowledge about Singapore through training and familiarisation experiences. These efforts will equip agents with up-to-date information about Singapore and effectively make them tourism ambassadors of Singapore, sharing their experience and knowledge with prospective travellers around the world.
“This MoU underscores just how much FCTG values Singapore as a major player in the Asia-Pacific travel market. Now that more of the region’s carriers have resumed routes through Singapore, FCTG is excited to work with STB to cast the limelight back on the city and remind the world just what a spectacular travel destination Singapore is,” said Graham Turner, CEO of FCTG.
STB’s chief executive Keith Tan added: “STB will be able to showcase the many new hotels, experiences and attractions that have been launched in the past few years, so that travellers can experience even more of our beloved Singapore – our City in Nature.”