The LSD, as her friends and 430k+ Instagram followers know her, ushers in a new era for the luxury brand in her new role.
Lauren Santo Domingo was announced as Tiffany & Co.’s newest artistic director of Tiffany Home last Monday, March 6.
“We are excited to see Lauren Santo Domingo infuse our Home collection with her signature style,” says Alexandre Arnault, Tiffany’s executive vice president for product and communications.
“Lauren is no stranger to luxury and we believe she will bring her impeccable eye and elegance to this important category at Tiffany.”
I have News.. https://t.co/bQeicvon7i
— Lauren Santo Domingo (@TheLSD) March 6, 2023
The brand’s flagship store will also be reopening in April. Santo Domingo’s inaugural Home presentation will be released on the same day at the iconic 57th Street and Fifth Avenue building.
Her first release will feature new tabletop collections. This will include Tiffany Berries, Tiffany T True, Tiffany Wisteria, Tiffany Toile, Tiffany Audubon, and Valse Bleue.
“Tiffany & Co. has played an important part in milestones throughout my life and I am honored to work with such an iconic brand,” says the new artistic director.
“I look forward to collaborating with the creative teams in bringing a new vision to the home collections while honoring Tiffany’s rich history.”
After becoming a contributing Vogue editor in 2005, Santo Domingo has since then launched her own fashion platform, Moda Operandi.
The e-commerce site allows shoppers to purchase pieces almost immediately after they appear on the runway. This revolutionized the fashion industry and the way women shop.
Santo Domingo is no stranger to crockery and glassware, as the platform has its own home line called Moda Domus.
“I realized that most of the patterns haven’t changed or haven’t been updated—we’ve all been looking at and eating off of the same ones for a really long time,” she says in an interview with Vogue.
“And while there’s something beautiful in tradition, there was definitely a huge opportunity to speak to a woman who entertains formally, but still wants something modern.”
Her new Home collection will be launched globally this spring. A curated selection will also be available on the Moda Operandi website.
Banner image courtesy of Tiffany & Co.